The Sustainability Criteria Behind Seek's Product Curation

The Sustainability Criteria Behind Seek's Product Curation

In today's fast-paced consumer world, it's increasingly important to make deliberate and conscious purchasing decisions. As an interior designer for over 15 years, I've always felt the weight of responsibility when recommending products. Not only do they need to serve their functional and aesthetic purposes, but in my eyes, they should also resonate with a deeper philosophy—sustainability and positive impact. Many years ago, I initiated a checklist, intertwining my professional practices with my personal values. Today, as we bring products to your home through our e-commerce platform, it's not just about aesthetics or functionality; it's about the story, the purpose, and the impact of each item.

Our quest for sustainability is a journey, not a destination. We continually aim to align our offerings with our core values, fully understanding that perfection doesn’t exist, but we can always strive to do our best. However, through this journey, effort and intent should never be compromised.

With this spirit, we've outlined six essential criteria that guide our product selection.

  • Canadian/Local: Reducing carbon footprints, supporting the local economy, and fostering community connections are the heartbeats of our approach.
  • Woman Led: By uplifting women entrepreneurs, we hope to make strides towards a more equitable world, diversifying the marketplace along the way.
  • Eco-Materials: Prioritizing eco-friendly materials translates to tangible actions for the environment, championing concepts like biodegradability, recycling, and sustainable sourcing.
  • Sustainable: Our holistic view of sustainability encompasses the well-being of all—people, animals, and the planet. Every choice echoes through this interconnected web.
  • Handmade: Celebrating the touch of human hands, we value the authenticity and individual stories that come with handmade products.
  • Innovative: Progress thrives on innovation. We're always on the lookout for products that challenge the norm, offer sustainable solutions, and pave the way for a better tomorrow.
  • Vegan: Offering a selection of products that reflects a conscientious lifestyle, including vegan options that are lovingly crafted without animal by-products.

While we're proud of these criteria, we acknowledge the complexities in the world of sustainable commerce. Not every product will check all the boxes, but our commitment remains constant — to provide you with the best options that reflect our shared values. Our hope is that, as you browse through our products, you'll not only find beautiful decor but also stories of  innovation, and a deep-rooted love for our planet. Together, let's create spaces that align with beauty, both seen and unseen.